(Hampton Roads, VA) - Norfolk Checker Taxi, Black and White Cabs of Norfolk, Yellow Cab of Newport News, Yellow Cab of Hampton, and Black and White Cabs of Virginia Beach are all painting at least one of their taxis pink for the month of October to raise awareness and funds in the fight against breast cancer.
The taxi companies’ spokesperson, Frank Azzalina, says the companies have received permission from local authorities to paint the vehicles pink for the month of October. The companies will donate $1 for each fare generated by the vehicles to an organization fighting breast cancer. There is no additional cost to passengers. Drivers are not agents or employees of the companies and therefore cannot accept donations from the passengers for the companies.
Azzalina will announce the organization(s) that will receive the money raised at the end of the month.
“This is a way for us to use our presence on the road each day to raise some awareness, and help raise some money,” Azzalina says, “I’ll bet if you polled 10 people, you find every one of them knows someone who has fought breast cancer. So we all need to get into this fight.”
The idea of vehicles “going pink” is being spearheaded by the Taxicab, Limousine & Paratransit Association (TLPA) an international association of for-hire vehicle fleet owners representing 1,100 companies.
None of the money raised goes to the TLPA, since the entire project is ultimately driven and managed at the grassroots level by each member company working within its hometown community.
Several local cab companies: Black and White Cabs of Virginia Beach, Black and White Cabs of Norfolk, Norfolk Checker Taxi, Yellow Cab of Norfolk, Yellow Cab of Newport News and Yellow Cab of Hampton announce a partnership with NuRide, Inc., a national program that encourages drivers to carpool, bike, walk, take public transportation, or telecommute instead of commuting alone in their cars.
The cab companies are sponsoring the program by rewarding NuRiders with a $5 PrePaid Taxi Card for purchasing $50.00 worth of PrePaid Taxi Cards.
To participate in the program, commuters register online at www.nuride.com for free. They log points for every “green” trip taken. With a certain number of points, they can earn rewards—in the form of discounts from local restaurants, retailers and attractions.
The taxi cab companies sponsorship of NuRide is another step in a series of green initiatives taken by the companies in recent years.
To date NuRide, based in Connecticut, has about 3,000 Hampton Roads participants and 17 local sponsors like Farm Fresh and Taste Unlimited.
The cab companies that are participating are full service transportation companies with over 165 year's experience collectively. They offer safe, reliable service to consumers, corporations, government and military agencies as well as tourists.
Additionally they provide medical transportation,
school routing, private event shuttle (i.e. company parties),
and, of course, everyday taxi service. All of the companies offer state
of the art technology to
meet all customer needs. This includes computer dispatch and credit card
The companies use late model, world class taxicabs and minivans.
All drivers are City - Licensed and all cabs are equipped
with digital cameras and locking safes.
6304 Sewells Point Road, Norfolk, Virginia 23513
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